We fell in love with 72smalldive after its founder, SzeTiong Soh, a Singaporean based in Milan, explains why 72smalldive. Inspired by Billy Strayhorn's Lush Life, "I'll like to live a lush life in some small dive", isn't that what most of us want? 72smalldive, is all about the moderate minimalist who is eclectic, understated and at times nonchalant. 72smalldive products are made with hand and felt with heart, so that an indefinitely lasting style will be conceived. If you love simple design that speaks volume, you'll fall in love with 72smalldive, like we did.